For PPF, ceramic coating & detailing studios in the UK

Every enquiry answered in 60 seconds. Including the ones that land while you're in the booth.

Instagram DMs, WhatsApp, web forms and missed calls, captured in one place, qualified against your own price list, and booked into your diary. Your number doesn't change and there is nothing to install.

Book a 30-minute call Published pricing. Thirty days' notice, no lock-in.
The gap

Same enquiry. Seven hours apart.

A full front on a Mk8 Golf R, collected Friday. He messaged four studios that afternoon and booked with the one that answered first.

Tuesday, as it works now

Lost

How much for a full front on a Golf R? Picking it up Friday.

0h 00m

Sorry, been on a car all day. What year is it?

no reply
£1,650 booked elsewhere at 14:09.

Tuesday, with the system running

Booked

How much for a full front on a Golf R? Picking it up Friday.

38 seconds

Which year is the R, and front only or track pack? Full fronts on the Mk8 start around £1,650.

Mk8, 2024. Front for now. Can you do it before Friday?

booked 14:14
In the diary before the bonnet was finished.
Why it happens

Response speed decides high-ticket work. Installation makes speed impossible.

You are physically unavailable

A full body is two to five days with gloves on and slip solution on your hands. Most trades are between jobs at some point in the day. Installation work is not.

Enquiries arrive as DMs

Instagram carries the buying journey in this industry and offers no CRM, no follow-up and no queue. A £4,000 job sits in the same inbox as everything else.

A quote takes four questions

Car, coverage, condition, timing. Every round trip costs you people, and a buyer spending four figures is comparing three to five studios at once.

What it's worth

Run the numbers on your own enquiry volume.

£13,200
6 enquiries a month that never receive a price
Recovering 1.5 of them returns £3,300 a month, or the fee at your job value.
How it works

One system between the enquiry and your diary.

1

Every channel captured in one place

Instagram, WhatsApp, website forms and unanswered calls. Your advertised number stays exactly as it is — calls you miss divert in the background and receive a text inside a minute.

2

Answered in under 60 seconds, in your voice

It states you are on a car until five and asks the four questions you would ask: which vehicle, which package, when it is available, and where they are. It never claims to be you.

3

Priced from your matrix, never calculated

Every figure sent comes from a price list you wrote, always framed as subject to seeing the car. The final quote remains yours in every case.

4

Booked, or handed over qualified

Straight into your calendar against real availability, or onto your phone as a completed card. At five o'clock you open qualified jobs rather than unread messages.

5

Followed up, monitored, reported weekly

A nudge the next day on anything gone quiet. Existing film, damaged paint, insurance and trade work escalate to you immediately. Every Monday you receive the numbers in pounds.

The boundary

Defined in writing before anything goes live.

What the system does

  • Replies to people who contacted you first
  • Quotes brackets drawn from your own price list
  • Books against your real availability
  • Escalates anything unusual to you
  • Runs on European infrastructure I maintain and monitor

What it never does

  • Contact anyone who did not message you
  • Send marketing to your existing customer list
  • Commit you to a price or a date
  • Present itself as you
  • Make a decision you would want to make yourself
Pricing

Published, so the arithmetic is done before the call.

Bay
£1,500setup
then £750 a month
All channels captured, qualifying, booking, next-day follow-up, and a weekly report in pounds.
One or two bays. Average job under £2,500.
Studio
£2,500setup
then £1,500 a month
Everything in Bay, plus deposit capture to hold slots, priority routing of high-value packages, and same-day response on monitoring.
Three or more bays, or an average job above £3,000.

Thirty days' notice either side, no lock-in. If your enquiry volume does not clear the fee comfortably, you will be told so on the first call rather than after the setup invoice.

Who's behind this

A note from the founder.

I'm Ronan Cantwell. I build enquiry handling and follow-up systems, and I work with PPF and detailing studios specifically. The messages go out under your studio's name, so they have to read like they came from someone who knows the difference between a track pack and a full front.

Cantwell Automation is new and does not pretend otherwise. There is no wall of logos and there are no invented testimonials. What there is instead: published pricing, a system built and monitored by the founder rather than queued in software, and an honest answer on the first call about whether the numbers work for your studio.

— Ronan Cantwell, Rheinfelden, Switzerland
Questions

The things owners ask first.

I answer my own enquiries.

Usually after five, sometimes after nine. Open Instagram and compare the timestamps on your last five replies against when each message arrived. That gap is the entire product. If it is consistently under ten minutes, this is not for you.

Will it sound automated? My work is premium.

It never presents itself as you. It states you are on a car until five and asks the questions you would ask. That reads better than silence and considerably better than a reply at midnight.

I'm booked six weeks out already.

Then the value is mix, not volume. At present a £400 interior detail and a £5,000 full body receive the same response time and compete for the same slot. Qualifying at the door puts the high-value work in the diary first, with a deposit to hold it.

What if it quotes the wrong price?

It cannot calculate. Every figure it sends is retrieved from a price matrix you supply, and every message states the figure is subject to seeing the vehicle. The binding quote is always yours.

Do I have to change my phone number?

No. Your advertised number is unchanged. Unanswered calls divert in the background and the caller receives a text within a minute. Nothing on your van, your website or your listings needs updating.

What is required from me?

Your price list, access to your business Instagram and WhatsApp accounts, your calendar, and roughly ninety minutes across the first week. After that it runs, and the results arrive every Monday.

What happens to my customers' data?

It is used to answer that customer's enquiry and nothing else. It is never sold, shared or reused. Systems are hosted in Europe, you remain the data controller, and the full processing terms are agreed in writing before anything goes live.

Get started

Thirty minutes, and your own timestamps.

Bring your phone. We go through your last twenty enquiries together and establish what the response gap is currently costing, including if the answer turns out to be too little to act on.